Italy continues to shape the way modern guests drink wine. From vibrant whites and elegant lighter reds to age-worthy classics and premium fine wines.
This masterclass is designed for professionals and experienced wine enthusiasts. Through guided tastings, discussion and comparative analysis, we explore how Italian wines can respond to today’s evolving guest expectations. From freshness and drinkability to premiumisation and food-driven experiences.
Together, we examine how different wine styles can strengthen wine lists, elevate pairing possibilities, and create more engaging guest experiences across both casual and high-end hospitality settings.
During the masterclass you will:
- Taste and assess a wide range of Italian white wine styles, from accessible and versatile wines to premium, age-worthy expressions
- Explore how Italian white wines can answer growing demand for freshness, authenticity and food-friendly wine experiences
- Taste and assess lighter Italian red wines that align with modern consumer preferences for elegance, energy and versatility
- Taste and assess premium red wines made from both Italian and French grape varieties
- Compare regional styles, winemaking philosophies and market positioning within Italian wine
- Develop a deeper understanding of how Italian wines can support modern hospitality concepts and food-led service
Knowledge level
This masterclass is aimed at participants with tasting experience and an analytical interest in wine. Suitable for hospitality professionals, sommeliers, buyers and dedicated wine enthusiasts looking to deepen their understanding of Italian wine in a contemporary hospitality context.
Information
Date: 4/11 9:00-16:00
Lecturer: Michelle Cherutti-Kowal MW
Other: all wine, coffee and lunch are included in the price.
Language: The masterclass will be held in English